ISSUE №07 — Q2 2026 PERFORMANCE MARKETING, ENGINEERED LIVE

Most agencies perform.
We compound.

Active Agency is a fourteen-person performance team for B2B and ecommerce brands that have outgrown vanity metrics. We build media systems, CRO programs, and lifecycle engines that measure to the dollar.

— Next available: Thu, Apr 23, 14:00 GMT
01 / RESULTS TRAILING 12 MONTHS, AUDITED
Avg. ROAS
0.0×
Across 47 paid social accounts, Meta + TikTok.
CAC reduction
0%
60-day median across new engagements.
Pipeline growth
0.0×
B2B SaaS cohort, MQL → SQL weighted.
CVR lift
+0%
Median lift from CRO sprints, six-test rolling.
02 / SELECTED WORK 14 ENGAGEMENTS, 2023–2026
ClientSectorPrimary leverResult
014 Shopify Apparel Co. DTC Ecommerce Paid social + PDP +28% AOV 013 Undisclosed B2B SaaS Vertical SaaS LinkedIn + intent pages 3.4× MQLs 012 ShopatJamdani Ecommerce · Apparel CRO audit + discovery UX rebuild 011 Regional Healthcare Grp. Healthcare Services Local SEO + PPC +41% leads → View full index (10 more)
The CRO work paid for itself in the first month. Simple tests, big lift — no theatre.
— Head of growth, Series B SaaS · Client since 2024
03 / WHAT WE DO FOUR DISCIPLINES, ONE P&L

01Performance Media

Google, Meta, TikTok, LinkedIn. Weekly experiments. CAC-and-payback discipline, not ROAS theatre.

02Conversion

Landing pages, PDPs, checkout flows. Tested, not designed. We ship six experiments a month, minimum.

03Lifecycle

Email and SMS flows that recover revenue without discounting your brand into the ground.

04Measurement

GA4, server-side, CAPI, MMM when it earns its keep. If we can't measure it, we won't bill for it.

04 / FIT WE TURN DOWN ~60% OF INBOUND
→ GOOD FIT
  • Monthly media budget above $25k
  • A real offer, not just "awareness"
  • Decision-makers in the room
  • Patience for a 90-day runway
→ NOT A FIT
  • Viral videos, brand lifts, influencer spray
  • One-month trials, "prove yourselves" pitches
  • No tracking, no CRM, no attribution plan
  • Founders who want to approve every ad
→ START HERE

A free audit,
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Send us your ad account, analytics, and one question. We return a 2-page memo in 72 hours. No call required.