A Series-B vertical SaaS platform had attribution so broken they were flying blind on a $120k/month media budget. We rebuilt the measurement stack, focused on three intent pages, and ran a disciplined LinkedIn program.
Sales was closing deals. Marketing couldn't tell which campaigns produced them. The CRM showed 40% of opportunities as "other" or "direct," making budget conversations a coin-flip.
The board meeting was in six weeks. Something had to change, quickly and defensibly.
Within 90 days, MQLs tripled on the same budget and CPL dropped by more than half. More importantly, the CRO stopped getting asked to defend the marketing line in board meetings.
They gave us the expansion budget in month four. Pipeline has compounded every quarter since.
A public UX and conversion audit with prioritized fixes for product discovery, trust, and checkout flow.