The kitchen brand
burning budget
across five channels.
Fragmented campaigns, no measurement framework, and a 1.4× ROAS that barely broke even. We consolidated to two channels, rebuilt the funnel from scratch, and implemented server-side tracking.
The challenge
Five channels, five agencies' worth of legacy campaign structures, and a GA4 implementation so broken that reported ROAS varied by 3× depending on which dashboard you opened. The founder knew money was being wasted but couldn't tell where.
The brand had a great product and real demand. The media infrastructure was just failing to capture it.
What we did
- Consolidated from five channels to two — Meta for prospecting and Google Shopping for intent capture — with clean attribution between them.
- Rebuilt the funnel: problem-aware top-of-funnel creative, comparison-shopping middle content, and urgency-driven retargeting at the bottom.
- Complete GA4 + server-side tracking rebuild so every conversion was measured once, correctly, with proper deduplication.
- Launched a creative testing program — 12 ad concepts per month, with systematic kill criteria and scale rules baked into the media plan.
The outcome
ROAS went from 1.4× to 4.7× on the same monthly budget. Revenue grew 310% because the funnel finally matched the product quality. New customer acquisition more than doubled as targeting precision improved.
The founder stopped managing agencies and started managing growth. The business hit its annual revenue target in Q3.
№001 —
The First Client.
The engagement that started it all. Six years, 6× revenue growth, and a Google Ads ROAS that still compounds.