Case Study
Jamdani (Ecommerce)
Public UX and conversion audit focused on product discovery, trust, and checkout flow.
Product discovery friction on collection pages
Limited trust cues near key decision points
Checkout flow with unnecessary steps
UX audit + CRO roadmap with prioritized fixes
Messaging updates to highlight craftsmanship and guarantees
Streamlined add‑to‑cart and checkout flow recommendations
Annotated UX review
Conversion experiment backlog
Tracking recommendations